The BRM role clarity is not a new topic. Everyone who has ever been involved with a BRM in one way or another, understands that often the role boundaries fall into a grey zone. However, in each organization the role clarity, or lack of it, manifests itself in different ways and it depends on whether the BRM is positioned strategically or tactically, on organizational culture, industry, size of the organization, and many other factors. Join to hear the success and challenges of BRM and Service Owners in the Harvard Business School and how they team up to optimize the business value. In today’s reality of volatile, uncertain, complex and ambiguous (VUCA) environments and the age of accelerated digital transformation where service organizations invariably struggle to keep up with the velocity of demand, it has become even more imperative that the roles of the BRM and Service Owner, both connective tissues between various parts of the organization with its partners, be lock stepped in the maximization of value and co-creation of transformation.